Polaris, Inc - Branding Solutions
In the News: Getting publicity for your professional efforts is always a great morale booster as well as a marketing coup. While our main focus at Polaris is creating media opportunities for our clients, every once in a while we get some attention for our efforts as well.
Centron Solar - Launched with a Splash
News Media
07/14/2009
Polaris's new client, Centron Solar, has hit the market with a wave of media coverage. Centron Solar sells photovoltaic (PV) panels to installers and project developers around the US.
"The plan has been to launch Centron Solar at the 2009 InterSolar trade show on July 14th in San Francisco, CA," said Stine, Polaris President. "We planned to take their website online quietly last week in preparation for the show. But the news of their entrance into the market leaked to the media and everyone went a little nuts."
Since July 9th when Centron was first written about by the press, Centron Solar has appeared on the front page of the Eugene Register Guard 3 times, page 1 of the Oregonian business section, and, on July 13th, an article was released via the AP news wire, which was picked up by USA Today and other publications.
Polaris has been resposible for the branding and marketing efforts of this new, startup company. For a complete review of the coverage, see the news page on the Centron website (www.centronsolar.com), or google "Centron Solar."