Polaris Inc. Articles & Books

Polaris, Inc - Branding Solutions

Articles & Books
Recent Articles
Title Author Date Category
Microsites & Prize Campaigns Hayley Dyer 6/11/2013 Web & Technology
Facebook for Businesses—A Primer Mary Richardson 6/11/2013 Web & Technology
SPAM--Not Just A Mystery Meat Mary Richardson 12/4/2012 Web & Technology
Content Marketing For Today's Market Mary Richardson 12/4/2012 Practical Marketing
Website SEO for Beginners: Bots, Keywords, & Links Ilan Cloud 5/21/2012 Web & Technology
The Website Pit and How to Avoid It Mary Richardson 5/16/2012 Web & Technology
Strength Finders 2.0 Book Review 2/15/2011 In Depth (Books)
Twitter Power 2.0 Book Review 1/25/2011 In Depth (Books)


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Title Author Date Category
What Is Social Media? Is It Right for My Business? Mary Richardson 1/21/2011 Web & Technology
The Art and Science Behind Graphic Design Angie Stonesifer 4/21/2009 The Creative Arts
Team Morale and Productiveness Debbi Langeliers 4/21/2009 Extras
It's A Podcast World Mary Richardson 4/21/2009 Web & Technology
Find the Sweet Spot in the Green Building Market Greg E. Stine 2/23/2009 The Green Economy
Using Twitter to Reach New Audiences John Chilson 2/20/2009 Web & Technology
The Perils of "Free" Creative Services Mary Richardson 2/19/2009 The Creative Arts
Polaris Goes Greener (and Cleaner) Greg E. Stine 12/10/2008 The Green Economy
Scheduling a Tradeshow: Don't Forget the Details. Rick Neil 12/9/2008 Brand Building
Body Language and the Media Angelita V. Menchaca 12/9/2008 Writing & PR
Media Interview Techniques Angelita V. Menchaca 7/7/2008 Writing & PR
Overcoming the Shrug Factor Nate Traylor 7/7/2008 Writing & PR
Photography, Cropping and Art Direction Mary Richardson 4/23/2008 The Creative Arts
Going Green from the Inside Out Dawn Shrum 4/18/2008 The Green Economy
What Is A Reasonable Marketing Budget? Greg E. Stine 2/14/2008 Practical Marketing
New Ways to Reach the Media John Chilson 7/27/2007 Writing & PR
Understand Early Adopters and Grow Your Market Greg E. Stine 5/1/2007 Practical Marketing
Blink: The Power of Thinking Without Thinking Book Review 4/3/2007 In Depth (Books)
Podcasts: A New Way to Communicate John Chilson 3/5/2007 Web & Technology
Made to Stick Book Review 1/2/2007 In Depth (Books)
Moving Into Green Judi Ettlinger 11/15/2006 The Green Economy
Rating Systems Offer Builders an Edge Judi Ettlinger 11/15/2006 The Green Economy
Think Smart, Think Green Jenny Tatone 11/15/2006 The Green Economy
Green Building in a Soft Housing Market Greg E. Stine 11/15/2006 The Green Economy
When Your News Isn't News, or How to Make News John Chilson 10/9/2006 Writing & PR
Reaching the Age of Digital Printing Drum Evans 5/2/2006 The Creative Arts
Eats, Shoots and Leaves Book Review 4/11/2006 In Depth (Books)
Protecting Your Company's Intellectual Property Book Review 2/19/2006 In Depth (Books)
Digital Image File Types Explained Rick Matthews 2/5/2006 The Creative Arts
Distinguish Your Business Judi Ettlinger 1/10/2006 Practical Marketing
The Importance of Authenticity Michelle Madison 12/22/2005 Practical Marketing
The Elements of Style Book Review 12/16/2005 In Depth (Books)
Increase Your Odds of a High Search Ranking Byron Olsen 10/31/2005 Web & Technology
Writing Simple Press Releases That Get Read John Chilson 10/24/2005 Writing & PR
Does Your Company Need a Blog? John Chilson 9/28/2005 Web & Technology
Ad Copy Isn't Always Perfect English John Chilson 6/28/2005 Writing & PR
All Marketers Are Liars Book Review 5/23/2005 In Depth (Books)
Capitalize on Healtheir (Greener) Markets Greg E. Stine 2/4/2005 The Green Economy
Look a Little Closer Greg E. Stine 1/27/2005 Extras
Selling vs. Marketing -- Key Differences Chip Doyle 12/16/2004 Practical Marketing
Wordplay John Chilson 12/16/2004 Writing & PR
Five Tips for Success with Editors John Chilson 10/28/2004 Writing & PR
Green Remodeling Book Review 9/1/2004 In Depth (Books)
Why Are They Doing That? Greg E. Stine 8/18/2004 Brand Building
Confessions of an Advertising Man Book Review 8/1/2004 In Depth (Books)
Ten Qualities of Great Marketing Managers (Part 2) Greg E. Stine 5/18/2004 Practical Marketing
The Fall of Advertising and the Rise of PR Book Review 5/11/2004 In Depth (Books)
Ten Great Article Titles That Never Fail Angelita V. Menchaca 4/29/2004 Writing & PR
Ten Qualities of Great Marketing Managers (Part 1) Greg E. Stine 4/29/2004 Practical Marketing
The Sales and Marketing Dilemma Greg E. Stine 3/30/2004 Practical Marketing
The Culting of Brands Book Review 3/16/2004 In Depth (Books)
The Ten Dumbest Things We Do! Greg E. Stine 2/1/2004 Practical Marketing
The Eco-Paper Movement Mary Richardson 1/29/2004 The Creative Arts
Marketing Planning -- Valuable or a Waste of Time? Greg E. Stine 1/29/2004 Practical Marketing
Stretching the Truth to Its Limits Angelita V. Menchaca 12/1/2003 Practical Marketing
Stand Up and Be Noticed Greg E. Stine 11/19/2003 Practical Marketing
Quick PR Results Take Time Angelita V. Menchaca 10/21/2003 Writing & PR
Navigation Systems Drum Evans 10/21/2003 Web & Technology
Top 10 Sins of a Website Drum Evans 9/3/2003 Web & Technology
Market Share Depends on Knowing Your Competition Greg E. Stine 9/3/2003 Brand Building
Shields Up, Defenses Down--A Trademark Dilemma Angelita V. Menchaca 8/19/2003 Practical Marketing
Color Is Critical for Controlling Visual Identity Greg E. Stine 8/19/2003 The Creative Arts
Back Seat Designers Tate Shields 7/15/2003 The Creative Arts
Zero Budget Marketing: Can It Work? Greg E. Stine 7/15/2003 Practical Marketing
Quiz: How Well Is Your Marketing Plan Integrated? Angelita V. Menchaca 6/1/2003 Practical Marketing
Brand Studies -- Listening to Your Customers Greg E. Stine 6/1/2003 Brand Building
Balance Is Key to Successful Marketing Programs Greg E. Stine 5/20/2003 Practical Marketing
Copycat Advertising Angelita V. Menchaca 4/1/2003 Practical Marketing
The Benefits of Internal Brand Awareness Greg E. Stine 4/1/2003 Brand Building
Refocusing Your Brand? Proceed with Caution Greg E. Stine 3/17/2003 Brand Building
A Press Release Checklist Angelita V. Menchaca 2/25/2003 Writing & PR
Is Your Trumpet Ready? Greg E. Stine 2/25/2003 Writing & PR
The Four Basic Ad Types Angelita V. Menchaca 2/1/2003 Practical Marketing
Product Positioning 101 Angelita V. Menchaca 1/1/2003 Practical Marketing
The Fundamentals of a Great Company Tagline Greg E. Stine 1/1/2003 Writing & PR
Discovering More Than Just Your Brand Greg E. Stine 12/20/2002 Brand Building
Get Search Engine Results! Dustin Simpson 11/1/2002 Web & Technology
Branding Truth #9: Write Out Your Brand Definition Greg E. Stine 11/1/2002 Brand Building
Production vs. Market Driven Companies Ken Stine 10/23/2002 Brand Building
How to Start Your PR Contact List Angelita V. Menchaca 10/23/2002 Writing & PR
Branding Truth #8: Differentiation Is Key Greg E. Stine 10/23/2002 Brand Building
A Quiz: How Well Are You Branded? Angelita V. Menchaca 9/25/2002 Brand Building
Common Errors That Kill Team Projects Drum Evans 9/25/2002 Extras
Branding Truth #7: Perception vs. Quality Greg E. Stine 9/25/2002 Brand Building
The 22 Immutable Laws of Branding Book Review 9/17/2002 In Depth (Books)
Lost in Translation: On-line Language Translators Angelita V. Menchaca 8/1/2002 Writing & PR
Branding Company Individuals Angelita V. Menchaca 8/1/2002 Brand Building
Branding Truth #6: Avoid Sub-brands at All Costs Greg E. Stine 8/1/2002 Brand Building
Press Packets 101 Angelita V. Menchaca 7/1/2002 Writing & PR
On Writing Book Review 6/1/2002 In Depth (Books)
Catching Your Customer: Long vs. Short Copy Angelita V. Menchaca 6/1/2002 Writing & PR
Branding Truth #4: Don't Neglect PR Greg E. Stine 6/1/2002 Brand Building
Branding Truth #5: Be Consistent and Patient Greg E. Stine 6/1/2002 Brand Building
Style Is a Matter of Reference Angelita V. Menchaca 5/1/2002 Writing & PR
Branding Truth #3: Keep It Simple Greg E. Stine 5/1/2002 Brand Building
House Style, Brand Strength Angelita V. Menchaca 4/1/2002 Writing & PR
Branding Truth #2: The First Brand Advantage Greg E. Stine 4/1/2002 Brand Building
One Look, One Logo, One Successful Company Angelita V. Menchaca 3/14/2002 The Creative Arts
What Makes a Good Website? Drum Evans 3/14/2002 Web & Technology
Branding Truth #1: Power in Focus Greg E. Stine 3/1/2002 Brand Building
Trade Show Promotion, Lead Gathering and Follow-up Angelita V. Menchaca 2/1/2002 The Creative Arts
Branding: What Is All This About, Anyway? Greg E. Stine 2/1/2002 The Green Economy
Branding: What Is All This About, Anyway? Greg E. Stine 2/1/2002 Brand Building
Do-It-Yourself Design and Declining Company Image Tate Shields 1/24/2002 The Creative Arts
The Art of Trade Show Booth Design Angelita V. Menchaca 1/23/2002 The Creative Arts
WebHook (TM): An Extension of Your Website Greg E. Stine 12/14/2001 Web & Technology
How Good Is Your Internal Database? Greg E. Stine 12/14/2001 Practical Marketing
Do's and Don'ts During Hard Times Ken Stine 11/8/2001 Practical Marketing
E-Marketing 101 Greg E. Stine 11/8/2001 Web & Technology
The Copywriting Conundrum Angelita V. Menchaca 10/9/2001 Writing & PR
The Truth about Cyber Viruses and Server Crashes! Drum Evans 10/9/2001 Web & Technology
On the Job--Managing Cash Flow Greg E. Stine 9/4/2001 Extras
You Should Be Using Great Photography Tate Shields 8/31/2001 The Creative Arts
Ten Qualities of Great Marketing Managers Greg E. Stine 8/31/2001 Practical Marketing
Press Releases That Work Ken Stine 8/22/2001 Writing & PR
Cutting Your Own Hair Ken Stine 8/22/2001 Practical Marketing
The Power of Simplicity Book Review 12/30/2000 In Depth (Books)
Words Fail Me Book Review 9/7/2000 In Depth (Books)
The 11 Immutable Laws of Internet Branding Book Review 5/16/2000 In Depth (Books)
You Can't Teach a Kid to Ride a Bike at a Seminar Book Review 4/20/2000 In Depth (Books)
The Discipline of Market Leaders Book Review 1/9/1997 In Depth (Books)
The Great Game of Business Book Review 10/1/1994 In Depth (Books)
The 22 Immutable Laws of Marketing Book Review 4/27/1994 In Depth (Books)
Ogilvy on Advertising Book Review 3/12/1985 In Depth (Books)
Five Qualities of a Great Marketing Administrator Greg E. Stine 1/1/1900 Practical Marketing
Trademarks and Copyrights--Protect Your Assets Greg E. Stine 1/1/1900 Practical Marketing