Polaris seminars and workshops provide a practical approach to branding and marketing through real-world examples and interactive exercises. Designed to fit your needs, these sessions challenge current perceptions with new concepts and marketing tecniques that have been proven successful in establishing and strengthening brands.
Presentors:
Greg Stine - Greg Stine, CEO and President of Polaris, Inc., has more than 20 years of experience and expertise in marketing and business management. Having presented at more than 45 high-profile events for CEOs, marketing managers, and other business decision makers, Stine has become well known and highly sought for his engaging, hands-on approach to marketing in the 21st century. Full Biography - Speaking History. 
Judi Ettlinger - Judi Ettlinger, Polaris Marketing Consultant, has more than 25 years experience in marketing, business management and the construction industry. Specializing in green building, Judi’s extensive experience developing and creating content for industry related seminars and workshops has won her such accolades as the Pro Sales Excellence Award. Her work as founding president and current board member of Build It Green has contributed to the success of the local and statewide green building programs and initiatives. Full Biography.
Topics:
To compliment their speaking engagements, Stine and Ettlinger have also developed a series of branding and marketing seminars. Customized for individual organizations, they directly address the current trends and events that can effect the reputation of a business, the ability to attract customers and their bottom line.
In addition to large, group presentations, Stine has also conducted interactive, small-group workshops for CEOs, marketing directors and business owners. By addressing branding issues, marketing principles and effective techniques for developing common-sense programs, his workshops help both emerging and established organizations implement effective marketing programs and gain sought-after exposure within their marketplaces.
Past workshop titles have included the following:
- Understanding Universal Branding Principles
- The Fundamentals of Marketing Planning
- Ten Qualities of Great Marketing Managers
- Effective PR Strategies
- Effective Marketing in the Green Economy
- Effectively Using Events to Build your Brand
- The Value of Creating a Strong Brand for a Public Agency or Nonprofit
- The Seven ‘M’s of a Successful Marketing Communication
To learn more, please contact Polaris Communications Director, Angel Menchaca.