We view the brand building process as an adventure. An expedition into the Great Unknown to discover and then communicate the true essence of the clients we serve. Along the way, we ask questions. We dig deep. We learn. We ask some more.
It's no easy adventure to be sure, nor is it a journey we would venture alone. It's a collaborative undertaking that requires trust and teamwork between client and our staff. Not surprisingly, because of the camaraderie developed along the way, our clients come to view us not as just a vendor, but as a vital part of their marketing team.
Once we've discovered the true essence of a client, then the real work begins. Essence in hand, we give it shape and substance. Our objective for your brand is simple:
Make it Meaningful to your target audience.
Make it Memorable in a brand-cluttered world.
And, most importantly, make it Measurable. After all, how valuable is a brand if it doesn't produce results?
To ask our clients, the greatest excitement lies not in creating their brand, but in living it. That's where success comes along. In making it a daily part of their business, inside and out.
We can help you there, too. From teaching your staff how to answer the telephone to developing brand standards for your corporate communications, we can help you bring your brand to life through every aspect of your business.
The result is a more cohesive, more consistent, more effective brand.
Every facet of a marketing campaign is a chance to communicate your brand--that's why every detail counts. We bring the skills and experience needed to make the best use of your resources and keep your marketing goals on track.
Our array of services include:
Graphic Design and Print Management
It's a combination of art and science. The Polaris team has extensive experience with the design of printed collateral and managing the print process. Our designers have worked on thousands of print projects and our production graphics staff understands the requirements for various printing equipment, papers, inks, folds, and vendors. You've got to get the big picture right, but the details are also critical.
Advertising and Media Planning
We also have years of experience designing effective print advertising. Our creative team knows how to make people pay attention to your ad, whether it's a small black-and-white newspaper ad or a full-color glossy magazine ad. We also have extensive experience with media planning and ad buying. And don't forget radio. We write and produce effective radio spots, ranging from simple public service announcements to elaborately scripted ads.
Public Relations
As part of our marketing umbrella, we've successfully managed dozens of publicity campaigns - including introducing a new product at a major league baseball venue to publicizing events and tours. From basic press releases to complex campaigns, we cover the publicity spectrum.
Website Design, Programming, Email Services and Hosting
We're very tech savvy and offer full-service website development that includes: site planning, visual design, database design, web programming, e-commerce, email services, email newsletter systems, traffic analysis, and website hosting.
Mailing and Fulfillment Services
We perform a range of mailing services for our clients. From postcards, to stuff-and-seal, to projects requiring elaborate assembly, we can handle small to medium-size mailing projects. We also have a small warehouse that allows us to procure, store and handle client literature as needed.
Displays and Signage
Our designers and project managers regularly design and produce large-format materials, such as trade show exhibits, banners, and commercial signage. We know that mistakes can occur when managing these types of short-run, typically expensive projects - and we insulate our clients from the headaches and hassle.
Project Management
If it impacts our clients' marketing programs, we'll most likely have experience managing it. We work closely with photographers, event planners and other specialized service providers to ensure our clients get what they need. We also have a stable of trusted vendors that allow us to provide excellent quality and competitive pricing, while managing the process so our clients don't have to.