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Welcome Workshop Participants. September/October , 2006
Welcome. Hopefully you attended one of our recent presentations on branding and marketing and want to learn more.
We hope you found the presentation informative, and that it inspired you to take the next step in growing your business or organization.
As a service to attendees, we have assembled some helpful tools that can help you take that next step and improve the marketing of your business or organization.
As a part of this Marketing Toolbox, we have included the following:
- The Nine Principles of Branding - An in-depth report of branding fundamentals (PDF).
- Handouts for 3CMA – “Branding Fundamentals” (PDF).
- Handouts for 3CMA Workshop – “Riding the Newest Waves in Web Surfing” (PDF).
- Handouts for West Coast Green – “Marketing Green Building to the Mainstream” (PDF).
- Green Building Consumer Research, Spring of 2006 – A summary report by Polaris of research conducted with San Francisco Bay Area Residents for StopWaste.Org (PDF).
- Marketing Plan Spreadsheet - A simple organizing tool for building a marketing plan (PDF or Excel).
- Sample Lead Sheet for Builders - An example of a lead-intake sheet. This is a great starting point if you don't already have one (PDF or MS Word).
- Sample Press Release - Includes tips on writing an effective press release (PDF).
- PR Tips for Builders - The top 10 ways for a builder or remodeler to get a reporter's attention (click here).
- Writing Press Releases – John Chilson, Polaris’ Director of Communications, explains the basics about writing an effective press release (click here).
In order for you to access this free information, we'd like to know who you are. When you click on any of the above links, you will be prompted to enter some basic contact information. Of course, we won't sell or pass on any of your information to a third party.
Sincerely,
Greg Stine
CEO & President
Copyright 2006, Polaris, Inc. All Rights Reserved.
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